‘Goldman Sachs creates in-house content studio’ – Econsultancy
Patricio Robles says, “Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.
In fact, as the firm’s VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.
According to Bridges, the studio isn’t tasked with creating ads to promote Goldman Sachs aggressively or drum up new business.
Instead, its focus is on creating a variety of digital content that helps the firm connect with the public online.
That content includes podcasts, like Exchanges at Goldman Sachs, “in which people from across the firm share their insights on developments shaping industries, markets and the global economy.”
As well as BRIEFINGS, a weekly email newsletter through which Goldman Sachs shares insights into global trends affecting markets and economies”.
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