‘How to Plan & Execute Effective ‘Welcome’ Emails’ – HubSpot
Carl Sednaoui says, “How successful are your ‘welcome’ emails?
On average, ‘welcome’ emails receive an unusually high open rate of 50% — making them86% more effective than newsletters.
These emails are responsible for setting the tone and creating expectations with your newest subscribers and customers. This is where you educate your prospective customers about the products or services you sell, as well as how frequently you’ll be sending email.
However, just like in person, it takes conscious work to create a great first impression. If you stop for a second and think about your email marketing campaign, it’s possible that a significant amount of your success relies on your subscribers liking what they see in those initial emails.
To help you better understand what goes into an effective ‘welcome’ email sequence, we’ll walk you through the motions below — and include some helpful examples along the way”.
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