‘What’s new and cool at Google from SMX East 2016’ – ‘Marketing Land’ Article
Mark Traphagen says, “At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph).
Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics. Read on for highlights from their conversations.
Jerry Dischler on Google AdWords updates
Expanded Text Ads
Dischler was asked why there has been a delay in the complete rollout of Expanded Test Ads (ETA), and how they are performing for those who already have access. He reported that advertisers already using ETA seem to getting good results”.
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