Pete Caputa says, “Yes, you read the title right — I guarantee that these templates will get responses from prospects. No, this isn’t an infomercial. And you’re right that they won’t work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better — or your money back.

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Any takers? No? Moving on …

I’m not sure where sales prospecting went bad. I don’t know what happened exactly. But I do have a theory. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. That’s worth repeating — to be clear, the majority of sales development reps (SDR) and inside salespeople today seem to believe that spam is the most efficient prospecting method available to them. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses?”.

28 Prospecting Sales Email Templates Guaranteed to Start a Relationship

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