Bruce McKenzie says, “In tech companies, getting people to grasp new ideas and new ways of doing things is especially critical to the sales process. That got me wondering whether I might be able to apply teaching—or learning—principles to the marketing videos we make for them.

So I set out to explore some of the best blogs and websites from some of the top e-learning experts.

What follows are tips and concepts, based on that exploration, that we now take into consideration to script and produce marketing videos.

Lightbulb Moments

The age of bite-size learning is upon us. In e-learning circles, there’s buzz about “micro-videos,” because people seem to learn best in short bursts—lightbulb moments—better than they do by continuous effort. Concentration is hard to maintain in a world with so many competing demands on attention”.

How to Improve Your Tech Marketing Videos With E-Learning Insights

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