‘3 Practical Ways to Build a Massive Business Email List’ – Entrepreneur.com
Kimanzi Constable says, “Social media has changed the way we communicate; it’s opened doors for many business owners. There are millions of users on social media and we have an exciting opportunity to convert some of those users into customers.
Yet, while this has been good, it’s also created a problem: In the same way that too many business owners depended on SEO a few years ago, they’re now relying on social media the same way.
Certainly social media platforms are great, but you have to realize that your friends and followers on those media are not leads and not your audience. They are the audience of the platforms that they are on. So, if you rely too heavily on social media for your audience and one or more of those social networks decides to make a change, your business may be negatively impacted.
Crystal Paine is an example: A New York Times bestselling author, she lost access to most of her audience of three million people when Facebook decided made an algorithm change. There are many examples like hers”.
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