Paul Cheney says, “Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?

In a recent interview at Internet Retailer Conference and Exhibition (IRCE), Daniel Burstein sat down with Tammy Everts, Senior Researcher, SOASTA to talk about her recent research on the correlation between page load times and conversion rates across multiple companies and billions of data points.

Everts discusses her research in depth and covers almost everything you could imagine related to page load times in 15 minutes”.

How Does Page Load Time Affect Conversion Rate? New Research Shows Significant Correlation

MarketingExperiments

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