‘Why 2016 is NOT the year of conversion optimization’ – Marketing Land
Mark Traphagen says, “This is the certificate I earned in November 2006 from completing the “Wizards of the Web” course put on by Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy.
In their course, they gave UX researcher Jakob Nielsen credit for formulating the first thoughts that guided website optimization. Steve Krug had published “Don’t Make Me Think” in 2000. It made me think.
The whole course made me think — think about the practice of conversion optimization and its historical development”.
Comments are closed.
