’10 Do’s and Don’ts of Corporate Blogging’ – Business.com
Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness.
If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better alternative than maintaining a corporate blog.
Most of the modern-day businesses create a blog section simply because they feel they should have one. However, just having a blog doesn’t ensure any business benefit. It takes a tremendous amount of effort to establish a successful corporate blog. For that to happen, it’s important to identify what you need to do.
In this article, we are going to highlight some of the best practices to employ – and some costly pitfalls to avoid – for ensuring the success of your business blog.
The do’s of blogging
1. Have clear objectives. For a business blog to yield value, it has to be crafted with specific objectives in mind. You must have clear idea about what you are trying to achieve through your blog. Having a business blog without concrete objectives is similar to boarding a radar-less ship. To run a corporate blog successfully, the first thing you should do is to outline your objectives in a well-documented manner”.
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