‘How to Detect, Repair & Profit From Underperforming Content’ – HubSpot
Aaron Agius says, “As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
Unfortunately, not every piece of content you create is going to be a winner. There aremillions of blog posts being published every day, and many of those posts will never see a lick of traffic. 
Sure, it’s discouraging to see content underperform, but the real issue arises when you leave that underperforming content on the table. To prevent that, I’m going to walk you through how to identify, reposition, and optimize that lackluster content to help your business start generating more views and leads.
Is the Content Really Failing?
Before we dive in, it’s important to first make the distinction between the content that is actually underperforming and the content that hasn’t ramped up or gained traction yet”.
Comments are closed.
