‘How to Keep Google From Penalizing Your Syndicated Content’ – CMI
Randy Apuzzo says, “Duplicate content has been an issue since Google started cracking down on it years ago (almost 10, holy cow!). If you’re an internet veteran like me, you are extremely careful about having sites being penalized in search rank for anything.
Duplicate content is the easiest penalty to explain: Do not copy content from others; do not create multiple sites with the same copy. If you do, Google will penalize you in search rank. Simple, right?
Recently, content syndication has come into play for both sales and our own public-relations efforts. The old developer in me instantly was like, “RED FLAG, RED FLAG, DO NOT REPOST THAT ARTICLE ON OUR BLOG!!! I’m surefire confident this will hurt our search rank.”
Then I started to think how common it must be for marketers to apply this kind of oversimplified “strategic” thinking — ironically, ensuring that they miss out on SEO opportunities. My own PR folks were shouting, “How will we be visible if we don’t syndicate?”
Since we need to be found through search, and we need to syndicate for visibility, I came up with a few regimens backed by research. Let’s start with the basics”.
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