‘Using Content Marketing to Drive Customer Delight’ – CMI
Aaron Agius says, “Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact?
The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even become an advocate for your brand with people they know.
According to research shared by Harvard Business Review, it costs significantly more to acquire new customers than it does to retain the customers you currently have — up to 25x more, in fact. If the majority of your focus is on acquisition, then you’ll risk neglecting the happiness of your current customers”.
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