‘Ad blocking usage is up more than 10 percent from last year’ – ‘Mashable’
Patrick Kulp says, “Publisher malaise towards ad blockers doesn’t seem to have lessened consumer appetites for downloading them.
Ad blocking usage jumped 11 percent in the past year, according to a new report from Adobe and anti-ad blocking firm PageFair, bringing the total number of global users from 198 million to 220 million.
The yearly study is widely cited as the definitive measure of the global ad blocking industry, despite the fact that it seldom holds good news for those who make a living online.
The researchers behind it project an even more pronounced spike next year — up to nearly 300 million total users — given the growing pool of people with internet access in emerging countries.
“If U.S. advertisers don’t try to address user experience, they can potentially see another 20 million people added to the ad blocking pool based on similar rates we’ve seen in other countries,” said Becky Tasker, Adobe’s managing analyst for digital insights”.
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