‘Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest’ – Marketing Land
Tim Peterson says, “Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursdayspecifically referred to the number of people viewing Stories.
A daily audience of more than 100 million people is huge for anything. When it comes to TV, only events like the Super Bowl get those kinds of numbers. And when it comes to Instagram’s burgeoning rivalry with Snapchat — from whom it copied the Stories feature — it means thatInstagram’s two-month-old version already has two-thirds the audience that Snapchat, in general, attracts every day.
But there’s a but.
As large as number as 100 million is, it represents a one-third minority of the 300 million people that check Instagram every day. In other words, two-thirds of Instagram’s daily audience swipe past the Stories sitting conspicuously atop their main feeds”.
Instagram Stories get viewed by one-third of its 300-million-large daily audience, ignored by rest
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