Ginny Marvin says, “Searchmetrics has released a new study today showing the impact of the ever-changing user interface of the Google search results. The study says that now, Google is less likely to show 10 organic blue links. Instead, Google shows only 8.5 blue links on average but supplements those links with featured snippets, app packs, knowledge panels, images, videos and more.

You can download the full report over here, but here are some highlights:

Organic blue links drop from 10 to 8.5 per search query:

Searchmetrics says you are less likely to see 10 links on a Google search results page for your query.

Universal search results change from 2015 to 2016:

Look at how integration of images, videos, product listing ads, news and maps have changed from 2015 to 2016 in the Google search results”.

Report: Number of Google organic blue links results drops from 10 to 8.5

Search Engine Land

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