‘What is ‘agile marketing’ and what do marketers think about it?’ – Econsultancy
Jeff Rajeck says, “…and there are many blog posts and books which hail agile marketing as the next big thing for our profession.
But what exactly is ‘agile marketing’? And how useful is it to marketers, in practice?
To find out, Econsultancy recently held roundtable discussions at our fifth annual Digital Cream Sydney.
There, client-side marketers from across the industry discussed trends, best practices, and the issues they are currently facing
Agile marketing is a term which comes up often, but marketers often have different ideas of what it means.
We spoke with dozens of marketers recently to get a clearer picture of what agile marketing is and their views on the emerging practice.
Google Trends shows us that the search term ‘agile marketing’ has increased in popularity over the past few years”.
What is ‘agile marketing’ and what do marketers think about it?
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