Patricio Robles says, “For weeks, rumors have been swirling that Twitter is a buy-out target.

The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.

It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains unsold.

If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity.

Here are some quick thoughts on how it could affect marketers:

Twitter will survive

For a Twitter acquisition to occur, a buyer would almost certainly need to pay a premium over the company’s current valuation, which earlier this week stood at $16bn in the wake of the company’s acquisition-rumor sparked share price rally”.

What would a Twitter acquisition mean for marketers?

Econsultancy

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