Andrew Raso says, “Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are some ways your organization can benefit from leveraging daily customs of those who excel in the field.

1. Align content with user stories.

The user story template should be clear. One user story describes the needs and wants of one persona. This extremely narrow focus serves a purpose. It reduces meandering, mitigates excess and encourages simplicity in customer engagement.

Creating content quickly means doing one thing really well for one person. Your audience should be able to quickly tell who your content is designed around.

2. Get content creators involved early.

Content creators often aren’t part of the planning and strategy sessions that take place at the start of a sprint. But they should be. Silos slow down content production. Involving creatives earlier allows them to become attuned to the overall content strategy. This can help them begin the ideation stage early and potentially short-circuit it by dismissing ideas that don’t fit in with the bigger picture”.

9 Ways to Speed Up Content Creation and Connect With More Users

Entrepreneur

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