‘Digital analytics demystified, Part One: Puzzle vs. Mystery’ – Econsultancy
Jeff Rajeck says, “Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.
From another angle, though, analytics is really quite simple. It is about using data in a sensible way to find solutions to business problems.
This series aims to demystify analytics through looking at the practice in-depth and talking about the data, the methods, and the desired results of digital marketing analytics.
First, let’s take a look at how analytics can help with business problems. That is, how should analysts approach the wide variety of problems businesses face?
Before we start…
Econsultancy is holding an Advanced Mastering Analytics course in Singapore on Thursday, 27th October 2016″.
Comments are closed.
