Miriam Ellis says, “2017 may well be the year of testimonials and reviews in local SEO. As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor. We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will publicly shame guideline-breakers. We’ve seen a major publication post a controversial piece suggesting that website testimonials pages are useless, drawing thoughtful industry rebuttalsillustrating why well-crafted testimonials pages are, in fact, vitally useful in a variety of ways.

Reviews can impact your local pack rankings, testimonials can win you in-SERP stars, and if that isn’t convincing enough, the above quote states unequivocally that both reviews and testimonials on your website can boost Google’s perception of a local business’ trustworthiness and reputation. That sounds awfully good! Yet, seldom a day goes by that I don’t encounter websites that are neither encouraging reviews nor showcasing testimonials”.

The Complete Guide to Creating On-Site Reviews+Testimonials Pages

MOZ

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