’11 Examples of Instagram Ads We Love’ – HubSpot
Sophia Bernazzani says, “What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?
While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising). According to the Mobile Marketing Association, users spend 40% more time interacting with native ads than traditional display ads with double the brand recall. 
Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. Additionally,Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely”.
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