‘4 Steps to Marketing Your Business Using Facebook Live’ – Small Business Trends
SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook.
The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications, celebrities, and any person or establishment with a valid Facebook account. Users also have the option of subscribing to certain users and/or businesses to receive notifications whenever a given account live streams.
While this feature has been available for a while now, many businesses are still not making use of it. Facebook live poses significant opportunity as a tool for customer relations, brand exposure, marketing, and more. Make this tool part of your digital marketing strategy by getting started with the most effective ways to use Facebook Live for your business“.
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