Annie Pilon says, “Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and responding to customer inquiries. Here are some social media marketing tips that you don’t hear every day.

How to Use Social Media For Marketing Creatively

Post Product Creation Videos

You already know that you can, and should, post information about your products on social media. But not many businesses actually give customers a behind the scenes look at what goes into making their products. You can do this easily through quick videos on YouTube, Facebook, Instagram or even Snapchat.

Start a Hashtag for Testimonials

Testimonials can also be great content for businesses to share on social media. But finding testimonials that can be boiled down enough to fit into a tweet or social media post can be a challenge. So consider creating a hashtag specifically for that purpose and then encourage your customers to share their testimonials in that format. You can then repost their thoughts directly to your followers”.

45 Creative Social Media Marketing Tips You Don’t Hear Every Day

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