‘Ecommerce checkouts: What payment options do users want?’ – Econsultancy
Nikki Gilliland says, “Ecommerce checkout design has come a long way in recent years.
As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.
But what about payment preferences?
I’ve recently been questioning whether people do actually care if a site has a one-click buy option.
If the process is quick, transparent and easy – does it really matter?
According to new research from PayPal, the answer appears to be yes.
Here’s a closer look at the stats and the reasons why payment technology is still in demand during checkout.
Changing behaviour of consumers
In a study of 2,000 small businesses and more than 2,000 consumers, PayPal found that there was a stark contrast between retailers’ lack of innovation and the way consumers now browse and shop”.
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