Jeff Rajeck says, “Content marketing as a buzzword seems to have peaked. It’s not that content is less popular, but rather that we all now know content is here to stay.

In a way, we’ve moved from ‘doing content marketing’ to ‘marketing in a content-driven world’.

So now that every company produces content of some sort for their marketing, it’s time to move the discussion along.

Previously, people talked about why brands should use content, but now we should look closer at how they can use it more effectively.

That is, what can brands do to move their content to the next level?

To find out, Econsultancy recently held roundtable discussions at our fifth annual Digital Cream Sydney.  There, client-side marketer from across the industry discussed trends, best practices, and the issues they are currently facing.

Here are the highlights from the discussion at the Content & Social Media Marketing table.

1. Push senior management to invest more in content

As with most initiatives, senior-level buy-in is necessary in order to make changes that matter and last, according to participants”.

Eight ways brands can take content marketing to the next level

Econsultancy

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