Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.

As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.

“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.

The ads resemble Facebook’s news feed ads and show up only in Groups’ feeds on Facebook’s site and mobile app. Facebook is targeting the ads to the individual members of a Group based on the Group’s topic as well as information it gleans from their respective Facebook accounts, like how old they are, where they live and what they’re interested in.

If Facebook decides to officially run ads within Groups’ feeds, that new, supplementary inventory could offset its ad load dilemma”.

Facebook tests ads in Groups, potentially easing ad load issue

Marketing Land

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