‘Google acquires Famebit to give creators more branded content opportunities’ – Marketing Land

Amy Gesenhues says, “In a move to help YouTube creators connect with brands and create more branded content opportunities, Google announced yesterday it was acquiring Famebit.

Billing itself as the leading self-service marketplace in the branded video space, Famebit serves both sides of the influencer marketing relationship between creators and brands. According toFamebit’s announcement on the acquisition, more than 25,000 branded videos have been created via the platform.

Today, we’re excited to announce that Google has acquired FameBit — a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion.

Famebit reports it will continue to remain a standalone operation for now. Google’s announcement also confirmed the acquisition will not alter how creators work with brands”.

Google acquires Famebit to give creators more branded content opportunities

Marketing Land