Amanda Zantal-Wiener says, “These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.

But many of us aren’t sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO.

“The problem is that most of it is either ill-informed or just factually incorrect,” he explains. Luckily, because Barby’s job has involved working with SEO and its experts over the past few years, he’s built a go-to arsenal of resources on the topic — which we’re eager to share.

1. MOZ

Since 2004, Moz has served as what it calls “a vibrant online marketing community.” In addition to making marketing analytics software, Moz offers several resources to marketers within the realm of SEO, including its “Beginner’s Guide to SEO.””.

How to Learn SEO: 9 of the Best Resources to Bookmark

HubSpot

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