Kristen Vanstorm says, “More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.

Let me give you a piece of advice: If you’re stuck on old-school methods, you’ll struggle with SMS. This is a tactic for modern-day business owners. If you want to give text-message markeing a try but don’t know where to start, check out these golden rules.

Don’t ramble.

There’s a character limit for a reason. People don’t want to receive a 300-word text blast from you. Don’t feel too bad: They don’t want a manifesto from any business. They just want an awesome offer with simple redemption instructions. So get right to the point. Open with the offer, and finish with a call to action. Unnecessary fluff only will distract your subscriber and result in lower redemption rates.

Include an irresistible offer or exclusive piece of information.

Don’t fire out a “Hey, what’s up?” text. Remember, you’re marketing your business, not trying to make friends. Keep it professional by limiting the amount of conversational language and focusing solely on the promotion. Your subscribers opted in expecting regular promotions, not a top-of-the-morning greeting”.

Skip the Emojis: Your Small Business’ Text-Messaging Campaign Should Be All About the Deals

Entrepreneur

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