Jeff Rajeck says, “For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census.

Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend.

So, though it seems like email is working well, companies are not increasing investment in the channel.

One potential reason for this is that email is a legacy technology and many marketers have become comfortable with how it fits into their organisations.

Here are ten tips provided by client-side marketers on the day.

1. Email marketing is a value exchange

One of the first things participants pointed out is that consumers are becoming much more savvy in managing their emails. Often, they pointed out, people have multiple email accounts to manage and ignore commercial emails”.

Ten ways to freshen-up your email marketing

Econsultancy

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