Eric Siu says, “Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in a strategic SEO plan aimed at boosting your position on the search engine results page.

External or internal links: What’s the difference?

External links point from one domain to an entirely separate domain. They may be links from your website to another website to provide additional information for readers, or they may be links from your website to an affiliate program. Links from other sites into yours can also be called external links, although the preferred term is “inbound” links, to distinguish them from links you’ve added to your own site that connect to other sites.

Internal links only point within your own specific website or domain. The menu bar at the top of your site includes internal links. Links from pages on your site to your contact page are another simple example of internal links.

In summary:

  • External = links that point to a separate domain
  • Internal = links that point to content within the same domain”.

The Difference Between External and Internal Links

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