‘Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience’ – Search Engine Land
Glenn Gabe says, “In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out.
In part two, I’m going to dive deeper by providing examples of “low-quality user engagement” that I’ve seen on sites affected by Phantom. I’ve analyzed and helped many companies that have been impacted by Google’s quality updates since May of 2015, and I’ve seen many types of quality problems during my travels. Today, I’ll try and explain more about those problems and provide some recommendations for sites that have been impacted.
So fire up your proton packs. There’s ectoplasm ahead.
Back to school, back to algorithm updates
First, a quick note about what we’ve been seeing this fall so far. September of 2016 was one of the most volatile months in a long time from an algorithm update standpoint. We’ve witnessed a serious combination of updates since August 31, 2016″.
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