’10 Ways to Boost Your Email Marketing Engagement’ – AWeber
Monica Montesa says, “Reviewing the performance of your emails (like open rates and click-throughs) can tell you a lot about your subscribers and the type of content that interests them. But if your open rates aren’t as high as they once were, or you’ve noticed a spike in unsubscribes, it’s easy to understand why you might ask yourself, “Why aren’t people engaging with my emails?!”
While email marketing is one of the most effective tools you can use to build relationships with your community and grow your business, there’s a science to keeping subscribers engaged with the messages you send them.
To help you do so, let’s take a look at the top 10 ways to fuel subscriber engagement.
1. Set expectations before people subscribe to your email list.
To set a good foundation for your emails (and help your engagement rates start off on the right foot), you’ll want to make sure subscribers know what they’re signing up forbefore they give you their email address“.
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