‘5 Things Your Competitors Can Teach You About Marketing’ – Business.com
Dr. Jeff Shuford says, “Sometimes it seems like your competitors always seem to be a few steps ahead of you. Your business has the brightest minds, the best customers, and a dedicated management team, but you are still trailing behind your competitors.
The objective of marketing is to tell as many people about your business, products and services as possible. If your competitors have a mobile application, you should too. Your competitors understand that 56 percent of all online traffic comes from a mobile device. Your competitors understand that digital media consumption has increased 49 percent since 2013.
Knowing where your target market spends most of their time is very important with 80 percent of Internet users owning a mobile device your marketing strategy must innovate with the change in consumerism.
1. Look for public relations opportunities
A journalist needs great content to write about and distribute to their content-hungry readers. Your business deserves the opportunity to share your story with the public. The public is filled with people that would love to purchase from you if only they knew who you were. As you engage with potential consumers, you also build social proof that you can use for marketing your business”.
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