Rob Wu says, “The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches. Fall is definitely in the air. And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”

According to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning that it’s absolutely necessary for organizations of every shape, size, and mission to schedule fundraising campaigns to capture those dollars. One way to amplify your year-end fundraising efforts is to run a #GivingTuesday campaign.

Since #GivingTuesday started in 2012, nonprofits, charities, and even individuals have encouraged donors to spend a day giving back to the causes that mean the most to them. Because it’s planned smack-dab in the middle of our giving season, it’s not surprising that this “Global Day of Giving” has grown exponentially over the past 4 years. In fact, the Case Foundation reported that between 2014 and 2015, donations raised during this 24-hour period doubled to a whopping $116.7 million.

Are You Ready for #GivingTuesday?

There’s no doubt that #GivingTuesday is a beneficial fundraising vehicle for organizations of all sizes and focuses, ranging from healthcare to international relations. But before you dive into planning your #GivingTuesday campaign, here are 6 questions to ask”.

6 Questions To Ask Before You Plan Your #GivingTuesday Campaign

HubSpot

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