Joe Pulizzi says, “I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London.

It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe.  Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.  It is slowly evolving from a product-centricto a more audience-centered strategic approach.

And yet, just as we’ve seen in the United States, marketers in Europe tend to overcomplicate the idea of content marketing. There is still a belief that we need to be everywhere our customers are on the web.  That we need to be on all social platforms (like it or not). That we need to be distributing our stories 11 different ways every day. That we need to create viral content (don’t get me started on that one)”.

A Simple Approach to Document Your Content Marketing Strategy

Content Marketing Institute

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