‘Four key trends within the world of influencer marketing’ – Econsultancy
Nikki Gilliland says, “Working with social influencers has become commonplace for brands over the past few years, particularly in the fashion, beauty and lifestyle sectors.
In fact, with consumers now preferring the authentic voice of the influencer over even the biggest brands, we are beginning to see a shift in power, with influencers desiring greater control and even more autonomy.
‘The Voice of the Influencer’, a new Econsultancy report published in association with Fashion & Beauty Monitor, delves into this topic.
Here are a few key takeaways from the report, detailing how brands can strengthen and enhance influencer relationships.
Most influencers have other jobs
Only a fifth of the respondents to our survey rely on influencer marketing as their sole income”.
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