‘How We Created Personalized Campaigns for an Email Course’ – AWeber
Monica Montesa says, “Personalization is everything these days. And no, I’m not talking about monogramming your clothes or etching you and your sweetheart’s name onto a picture frame.
I’m talking about the kind of personalization as it relates to the content you create for your audience.
When you send personalized (or contextual) email content the moment a person subscribes to your list, you’re able to kick things off on a really, really good note. Not only does this allow you to provide a relevant experience to your subscriber community, it also can have a powerful impact on email engagement – in fact, one study foundpersonalized emails receive 9 percent higher unique open rates and 41 percent higher unique click rates than those that were written for a broad audience!
While there are a number of ways to send the right content to the right people at the right time, today we’re diving deeper into creating multiple automated email campaigns from a single sign up form”.
Comments are closed.
