Patricio Robles says, “For years, many companies have invested heavily in SEO. But when it really comes down to it, is SEO just a crapshoot?

That’s a question worth asking following a survey that asked hundreds of respondents to predict which page would rank higher than the other for a variety of keywords.

The result: “most SEOs are no better than a coin-flip at predicting which page will rank better.”

In the UK SERPs, respondents’ accuracy in selecting the higher-ranked page was just 46%.

It was higher in the US by about 10%, but for many search terms, accuracy was frequently in the 40% range”.

If search marketers can’t predict which pages will outrank each other, is SEO just a crapshoot?

Econsultancy

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