‘Virtual reality: Content marketing’s next big trend’ – Econsultancy
Juliet Stott says, “In my opinion, virtual reality is set to become the content marketing trend for 2017.
Many of the tech giants are making a play to dominate this space. Today Sony has launched its Playstation VR, which is compatible with the existing 40m PS4s already in use.
This comes hot off the heels of Google’s VR launch last week, when it released its first own-brand smartphone Pixel and Pixel XL, along with its Daydream View VR Headset and controller.
Google is taking its VR offering to the next level and is going head to head with Sony’s PS and Samsung’s VR Gear.
The tech giant’s product manager for VR, Andrey Doronichev, said that the new Daydream headset, made of lightweight wearable fabric, builds on its existing VR product”.
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