‘5 Tips to Better Customer Interaction on Social Media’ – Business.com
Wesley Cherisien says, “Every business is dependent on its customer base for survival. The stronger the relationship is between the business and the consumer; the better positioned the business is to effectively sell.
It’s not always about the amount of money a business invests in marketing campaigns or even how well-known the brand is that determines its success, but rather its ability to win and engage a group of loyal followers.
Thanks to social media, businesses all over the world have the unique opportunity to communicate on a personal level with their customers. The strategy is simple to understand but using it effectively can be a challenge for many small businesses who have no clue how to effectively engage their followers on social media.
If your social media plan is to simply create a business profile and randomly post deals promoting your products, your time will be better spent doing other things as your chances of success will be very slim.
The best companies at leveraging social media to grow their businesses are those who master the art of creating an emotional and lasting connection with their fan base”.
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