‘Content Marketing ROI: 4 Ways to Get Started’ – CMI
Andrea Fryrear says, “Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area.
It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.
However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your content’s performance is definitely a thousand-mile journey, but a single category is all it takes to get started”.
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