Kristin Twiford says, “Video is the rising star of content marketing. In our survey with the CMO Council, 79% of senior marketers say video’s role will increase in overall visual content strategies. And since we all carry powerful cameras in our pockets every day, content marketers have no excuse not to experiment with video.

Not every video can be shot on your phone, but authentic, timely video can have a high impact even if its production quality is lower. It requires little financial investment, has a short learning curve, and offers high potential return. The key here is speed: Quality phone videos are a perfect fit for sharing stories in the moment. Here are three tips for creating effective video content in a flash using your phone.

1. Shoot for a fast edit

If you want to turn video around quickly, take your time while you’re shooting so your edit is easier. Make sure to get enough footage but not so much that it is impossible to sort through all the clips to quickly find the best one. A few long, steady shots are better than a ton of shaky, short clips you can’t use”.

How to Produce Quick and Effective Video Content With Your Phone

Content Marketing Institute

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