Chirag Kulkarni says, “These days, a business’ online presence is as important — if not more — than its presence on the street. So why would you compromise your company’s integrity by making avoidable mistakes? Here are a few examples of things that can prevent you from making your business successful.

1. You fail to have a vision for your brand.

Feeling confident about your entrepreneurial skills? Think you have the product of the year? Think again. You need to have the product of the century; at least that is the attitude that you should adopt. Don’t enter the market half-heartedly. Instead, be confident and bold about where you want to take your business in the years to come.

2. You fail to choose a unique brand name.

You need a truly unique brand to match your ambitious projections. Be sure to research the market so that you are certain no one else already has your brand name, and check that a suitable .com domain is available. As you can see from this infographic about famous domains— even the biggest companies can make the mistake of not having enough market research for unique brand name”.

11 Common Mistakes You Must Avoid When Building Your Online Brand

Entrepreneur

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