’20 Phrases That Make Introductory Sales Emails Exceptional’ – HubSpot
Mike Renahan says, “Emailing a prospect for the first time can be a little scary.
Getting off on the right foot and providing value are both critical for success … but these things are easier said than done.
So what should you be writing to pique a prospect’s interest? You’re no doubt careful to avoid phrases that kill an introductory email, but which ones spark a conversation?
Below are 20 phrases to include in your introductory email that create a connection with your prospect.
1) “After researching your business … ”
Alerting the prospect that you’ve spent time researching their business sparks their interest and improves your credibility right off the bat.
2) “Hi [name],”
My colleague recently received an email that started with, “Dear [[contact first name]].” Needless to say, she didn’t respond. Including the recipient’s name in your email — and double-checking to make sure the personalization tokens worked — is a great way to grab their attention early, and make it clear that this email is specifically meant for them”.
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