‘4 tactics to generate quality leads from social media’ – Marketing Land
Khalid Saleh says, “Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right?
Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools.
While this is partly true, it’s not the complete truth.
Social media isn’t there just to brand your business anymore. If used effectively, you can generate high-quality leads and drive sales through social platforms.
In this post, I’ll show you four tactics you can use to generate leads from social media.
1. Make your landing pages social
A conventional landing page provides a focused experience which guides people towards your conversion goal.
With such conventional pages, if people feel like telling others (like-minded potential customers) about the offer, the only option they have is via email or private messaging. Not many people would repeat this multiple times; it’s just too much work, and it feels spammy”.
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