‘Analytics demystified, part II: Metrics, PIs and KPIs’ – Econsultancy
Jeff Rajeck says, “Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
That is, because we can capture more data, we are expected to deliver more data analysis typically through reports.
In Econsultancy’s recent survey on analytics, respondents indicated that ‘producing reports’ was the most sought-after analytics skill in their organisation”.
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