‘How Emotion-Detection Technology Will Change Marketing’ – HubSpot
Tom Shapiro says, “Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions.
It would be nothing short of a game changer for your business, right?
Yet this is not fantasy. Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come.
Emotions are what drive your audience to purchase. In fact, studies by the neuroscientist Antonio Damasio found that people with damage to the part of the brain that triggers emotions — in other words, people that are unable to feel emotions — find it extremely difficult to make decisions.
The lesson? If your marketing is not evoking an emotional response from your target audience, you are making it extremely difficult for your prospective customers to purchase from you. That’s right, your own marketing is potentially causing prospects to turn away from you and your brand”.
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