Nikki Gilliland says, “Lately we’ve been hearing a lot about how banks are alienating young customers.

A recent study from Viacom reported that 79% of millennials would prefer to visit the dentist rather than the bank.

What’s more, a third of young people believe they won’t need a bank at all in future.

While it might be true for some, surely this perspective sidelines those that actually do desire help and advice on financial matters?

Nationwide is also keen to ask this question, recently launching a new campaign designed to educate rather than alienate.

I explored a little to find out how it is using social media to do just that.

A customer-first approach

In contrast to Viacom, new research from Yahoo has found that 45% of millennials are actively looking for resources to help them with a financial situation, yet 37% say there aren’t enough of these educational resources online”.

How Nationwide is using Tumblr to target a younger generation

Econsultancy

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