Tom Shapiro says, “What do cross-country road trips, wedding speeches, and social media marketing have in common?

You could wing all three, but it’s probably better to have a plan for what direction you’re heading — especially when it comes to your social media content strategy.

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms.

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Check them out below.

The Benefits of Using a Social Media Content Calendar

Let’s face it: We’re all busy. And when we’re busy and don’t have a plan in place for the tasks we have to get done, things inevitably slip through the cracks”.

4 Helpful Tools for Organizing Your Social Media Calendar

HubSpot

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